Commercial Branding
INDAMI The Evolution of Industry
True industrial value does not lie only in the strength of the machinery, but in the solidity of a track record built with conviction and human rigour.
We developed the brand identity renewal and the institutional narrative for INDAMI, a benchmark in mineral industrialisation and solutions for the agricultural sector. We redesigned its visual architecture and built an audiovisual narrative that condenses decades of family history, perseverance and technical rigour. From extraction to final product packaging, we consolidated a modern, trustworthy and close language that reflects the solidity of its operations and its unwavering commitment to always giving its best.
Client INDAMI (Agricultural and Mining Industry)
100% Hecho en Manabí Seal and Store
The value of origin only makes real sense when design stops being a seal and becomes an engine for local development.
We conceptualised the seal and visual identity for "100% Hecho en Manabí", an initiative created to certify the value of local producers and to be present in community and commercial meeting points, such as the Hecho en Manabí store in Tosagua. We translated the province’s artisanal, agricultural and cultural richness into a clear, authentic and lasting brand system.
Client 100% Hecho en Manabí
Manabí Bicentenario 200 Years of History
When history is told not from books but from the pride of its people, identity becomes a living legacy.
We designed the visual identity system to commemorate two hundred years since Manabí became a province. Through a crossover between ancestral memory, territorial iconography and everyday storytelling, we built a brand that honours the strength, culture and voice of an entire province. An initiative that connected the historical past with the resilient present of its community.
Client Manabí Bicentenario
Manabitismo Manabí Unity Day
When history is told not from books but from the pride of its people, identity becomes a living legacy.
We developed an audiovisual narrative aimed at strengthening the sense of provincial identity and cohesion within Manabí Unity Day. Through a journey connecting the cantons from north to south, we linked historical heritage, everyday traditions and the fighting spirit that defines Manabitismo. A piece conceived to turn the feeling of belonging into a symbol of territorial integration.
Client Manabitismo
Ruta Latitud Iche
When flavour becomes a path, the territory stops being observed and starts being lived, from the land to the table.
We designed the visual narrative and brand experiences for Ruta Latitud Iche, an agroecological and gastronomic circuit that connects the ancestral knowledge of the Manabí coast with sustainable tourism. Through themed routes built around flagship products — such as the Cacao experience that links the rainforest and the sea, the living coffee tradition beside the hearth, and the revaluation of coconut farming on family estates in Pedernales — we built a communication platform that gives visibility to local producers and turns culinary origin into an unforgettable experiential destination.
Client Fundación FUEGOS / Iche
Manabí Gastronomía Milenaria
When a region understands its legacy, communication stops being an ornament and becomes national pride.
We connected the ancient origin of fire and earth with the contemporary table. An initiative that turned the province's gastronomic memory into a cause able to mobilise producers, cooks and communities.
Client Prefecture of Manabí