Truth
We carry out a rigorous situational diagnosis to understand the reality of each brand, organisation or territory, without embellishment or superficial answers.
Who are we?
We build brandsthat stand for something
We believe every brand is born from an idea, but only those that find a cause endure.
Growing goes beyondselling
At Relātus we work with companies, leaders, institutions and organisations that understand growth goes beyond selling. Growing also means standing for an idea, connecting with people and having the courage to make an impact on the territory we live in.
We combine diagnosis, strategy, narrative and creative direction to build brands capable of generating commercial, social and political value.
We beat from three vital centres
The triple passionthat drives us
Cause
We apply deep empathy to understand the needs, aspirations and problems of people before developing any proposal.
Execution
We turn ideas into concrete action through strategy, visual strength, creative conceptualisation and communication capable of producing results.
How do we work?
Ourmethodology
Idea
It all begins with something that does not fit into everyday life, yet insists.
Cause
The idea finds its deeper reason and becomes a clear stance.
Brand
The cause takes physical and visual form; it becomes identity, language and symbol.
Environment
The brand starts to live in people, in the street and in public conversation.
Transformation
The brand leaves a real, profitable and measurable mark on its community.
Who makes it happen
The people behindthe cause
Kleber Loor Garcés
Creative Director & Brand Strategist
«An idea without a cause is just visual noise; when it finds its stance, it transforms the territory.»
Advertiser, strategist and creator with over a decade turning complex problems into identities that take a stance. Trained in communication, advertising and digital environments, his work moves away from decorative aesthetics to build brands on three decisive fronts: commercial, social and political.
As founder of Relātus, he leads the studio’s conceptual and narrative direction, combining institutional strategy, high-impact design and contemporary tools so that every project stops being a bystander and becomes a cause that lives in people, in the street and in conversation.
Kleber Loor Valdiviezo, Ph.D.
Senior Consultant in Governance, Mediation & Social Strategy
«Communication is not an ornament of power; it is the bridge that resolves conflict, articulates the territory and transforms people’s lives.»
PhD in Communication Sciences (University of Havana), Master’s in Communication and Development (University of Guayaquil) and specialist in Conflict Management from Universidad Técnica Federico Santa María in Chile. His profile brings together more than four decades across senior academic leadership, research into social change and strategic public service.
He has led complex institutions as Dean of the Faculty of Social Communication at the University of Guayaquil and has held national responsibilities as Deputy Minister of State, Technical Director of Land and executive in social and community development programmes. Author of research on sociocultural mediation, power and ancestral communes, his perspective gives Relātus the methodological rigour to build social brands and public leaderships with genuine community legitimacy and territorial strength.